What is The Attila Mongolian Grill Concept?
Attila Mongolian Grill was founded on the idea that people want an exciting alternative to fast food restaurants, a place with great tasting food that’s healthy, fresh, and still served fast. The Attila Mongolian Grill concept defines the freedom and individuality that customers desire in a Unique dining experience. The Customer is the Master Chef and every meal is their unique creation. The buffet style ingredient selection gives customers creative control. All the elements to create the perfect meal are at the customers’ fingertips, which is where the fun begins. At Attila Mongolian Grill, no two meals are identical.
Attila Mongolian Grill Captures An Untapped Market
Potential Market Niche Specialization is the key to Attila Mongolian Grill’s success and profitability. Limited competition within the Mongolian food genre keeps Attila Mongolian Grill at the top of the casual dining market in consumer positioning. Our product specialization and buffet style concept help to reduce labor and inventory cost, this enables Attila Mongolian Grill to deliver great returns on your investment from excellent unit economics and above average restaurant sales volume.
Attila Mongolian Grill’s unique positioning and distinct concept allows us to stand out from the crowd. With our focus on specialization, doing one thing and doing it very well, Attila Mongolian Grill creates its own unique niche within the casual dining restaurant segment.
Because of our high level of customer interactivity, our customers control their own individual pace of dining. Our efficient business model requires minimum staff to serve our customers, while ensuring the high quality of our food in a unique dining experience. This, in turn, helps to reduce the variable labor cost associated with full service restaurants. Our Restaurants are designed to address the ergonomics of the efficient customer flow from beginning to end. The natural transitions from our produce bar to the grill preparation area, creates a seamless flow to facilitate constant movement and customer interaction. In high-traffic retail locations, or at peak rush-hour periods, our Master Grillers operating at full capacity have the ability to turn out anywhere from 50 to 75 plates per hour. Although most potential restaurant locations don’t have that kind of constant volume or customer traffic, property managers can rest assured that Attila Mongolian Grill can design kitchen specifications to meet or exceed any potential volume concerns associated with high-traffic locations.